#73 In-Store Demos 101: Building a Successful Demo Program (+ Funky Mello)

Let’s talk demos! In-store demonstrations are an important tool in a CPG company toolbox, so we brought our favorite team of demo experts to help us navigate this topic: Bridget Aragon & David Heiser - Co-founders of Grassroots Demos. Grassroots Demos help brands boost sales and reach more customers by sampling their items in-stores. Shoppers get to taste items in a safe environment and give feedback, and brands get super valuable insights and support sell-through. Listen in as David and Bridget share about:- The critical components to a successful demo- How to hire and train the right brand ambassadors- Tips for navigating demo logistics like sample sourcing and supply chain- What demo performance data to track- The pros and cons of managing your own brand ambassador team versus using a vendor- How to hire a demo company vendor- Best practices for retailer communication about demos- How to incentivize brand ambassador performance- How merchandising fits into the picture- And more!And stay tuned at the end of the episode (56:12) for a mini interview with Delisa from Startup CPG Shelfie Award winner Funky Mello - my new favorite marshmallow creme with a wonderful story. Episode Links:Grassroots Demos website & IG @grassrootsdemos & LinkedInBridget’s LinkedInDavid’s LinkedInCo-Branded Demo Opportunity mentioned - information here & form here.Funky Mello Links: Funky Mello website & IG @funky_melloDelisa’s LinkedInShow Links:Join the Startup CPG Slack community (9K+ members and growing!)Follow @startupcpgVisit host Jessi's Linkedin or websiteQuestions or comments about the episode? Email Jessi at [email protected]