73: Leveraging Language, Networks, and Content with Jenn Lisak

Jenn Lisak, Founder of Sapphire Strategy, joins me for a conversation around leveraging language, networks, and content to grow your business.   The Power of Language   Being intentional about the language you use to attract clients Avoiding apologetic language to justify your pricing Using numbers and data to support your proposals Creating conversion paths on your website     Creating the Right Content for Your Audience Marketing trends come and go Know your audience 65% of people are visual learners 30% are audio learners 5% are kinesthetic learners Your website creates people's perception of your business   Creating a Solid Network  The importance of building your referral networks Getting involved with NAWBO and Pass the Torch for Women Asking for advice from experienced members of your network Mentoring and paying it forward   Links and Resources  Sapphire Strategy NAWBO Pass the Torch for Women