#73 - METTE REFSHAUGE - MAERSK

Is pressure a catalyst for long-term change? For many companies, the impact of the past few months has led to a total shift in communications, both internally and externally. A.P. Moller Maersk is such a company. The global leader in container shipping currently hires over 80,000 people, many of whom are at sea for a large portion of the year. For this week's episode of Expert on Expert, Oliver Aust and Lena Carlson speak to Mette Refshauge, their VP of Corporate Communications and Sustainability. She describes the process of seeing a crisis spread across a global company and Maersk's rapid transition to new digital tools. She also shares her advice for communicators at the beginning of their careers: remember that you are communicating through and for others and not for yourself, and always ensure that you are an expert in strategy while also having the practical skills to execute your plans.