EPISODE · Feb 19, 2026 · 1H 3M
#73 Rajat Parr: Why Winemaker Is the Wrong Word
from Serves You Right · host Andrew Roy
If you believe wine is about tasting notes, alcohol levels, and prestigious appellations, you need this episode. The industry has spent decades obsessing over extraction, oak, and scores while ignoring soil health, plant genetics, and farming philosophy. Rajat Parr explains why most modern wine misses the point, why terroir is incomplete without plant material and human intention, and why regenerative farming is the future of serious wine Expect to learn:Why blind tasting only works when it becomes muscle memoryThe three real components of terroir most people ignoreHow converting from conventional to organic farming can take 3 to 10 years to show results Why late ripening grapes like Savagnin and Trousseau matter in a warming climate The mistake young sommeliers make when they skip classic regionsUseful Links:Rajat Parr on InstagramParr Collective WinesThe Secrets of the SommeliersThe Sommelier’s Atlas of TasteService starts now.Follow the show: Spotify, Apple Podcasts, YouTubeI talk mostly to people in and around the service industry space. I'm looking to hear from the people I wish I could have talked to when I was coming up in restaurants. Said another way: I am trying to make sense of this wild, beautiful mess of a life, and help others that are feeling similarly confused and/or lost. Check out the Podcast Website Here and get in touch with me!Classic Episodes You May Like:#22:Doug Frost MW MS#23:Jeffrey Morgenthaler#31:ET: Entrepreneur (and creator of Surfer on Acid)#38:Aaron Goldfarb Hunting for Ancient Booze#39:Edward Slingerland's Masterful work on Intoxication#46:Andrew Hurley of Vegas.Wine#64:Chris Tunstall of A Bar AboveAs always, I’m just here taking notes, trying to figure out what it all means.Cheers
What this episode covers
If you believe wine is about tasting notes, alcohol levels, and prestigious appellations, you need this episode. The industry has spent decades obsessing over extraction, oak, and scores while ignoring soil health, plant genetics, and farming philosophy. Rajat Parr explains why most modern wine misses the point, why terroir is incomplete without plant material and human intention, and why regenerative farming is the future of serious wine Expect to learn:Why blind tasting only works when it becomes muscle memoryThe three real components of terroir most people ignoreHow converting from conventional to organic farming can take 3 to 10 years to show results Why late ripening grapes like Savagnin and Trousseau matter in a warming climate The mistake young sommeliers make when they skip classic regionsUseful Links:Rajat Parr on InstagramParr Collective WinesThe Secrets of the SommeliersThe Sommelier’s Atlas of TasteService starts now.Follow the show: Spotify, Apple Podcasts, YouTubeI talk mostly to people in and around the service industry space. I'm looking to hear from the people I wish I could have talked to when I was coming up in restaurants. Said another way: I am trying to make sense of this wild, beautiful mess of a life, and help others that are feeling similarly confused and/or lost. Check out the Podcast Website Here and get in touch with me!Classic Episodes You May Like:#22:Doug Frost MW MS#23:Jeffrey Morgenthaler#31:ET: Entrepreneur (and creator of Surfer on Acid)#38:Aaron Goldfarb Hunting for Ancient Booze#39:Edward Slingerland's Masterful work on Intoxication#46:Andrew Hurley of Vegas.Wine#64:Chris Tunstall of A Bar AboveAs always, I’m just here taking notes, trying to figure out what it all means.Cheers
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#73 Rajat Parr: Why Winemaker Is the Wrong Word
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