73 - The Business of Crop Inputs & Innovation with Helena

If you earn your living in the Business of Agriculture you likely are familiar with crop inputs. That's all the stuff we use to produce an actual crop, like fertilizer, chemistry, seed, and so on. In the old days there was a model: you had a facility, you brought in stuff from the manufacturer, and you retailed said inputs to a farmer. But technology, consolidation, and the online marketplace is changing this model. Quickly! How do you stay ahead and avoid commoditization? I sit down in this episode with four bright employees of Helena Agri-Enterprises to discuss just that. We discuss soil, innovation, marketplace realities, challenges, and their view on the future of Ag.