#73: The Soul & Science of Multicultural Marketing | Co-Founder of AIMM Carlos Santiago

In this episode of the Soul & Science podcast, Carlos Santiago Co-Founder at The Alliance for Inclusive and Multicultural Marketing or AIMM is joining us to explore how we as marketers can better celebrate diversity and inclusion with a multicultural audience. Carlos has been working and developing this space for over 18 years as a leading researcher and market strategist with a heavy focus on growth roadmaps and econometric models to better address the challenges that come with multicultural marketing. He has experience working with brands such as AT&T, AARP, Target, and so many more. In today’s episode, you’ll learn:  How we can help our brands actively listen to and engage with various cultures in an authentic way Using the same marketing language for everyone doesn’t help and might even harm your marketing efforts The majority of people want diverse and inclusive campaigns, and any backlash is coming from a small minority Brought to you by Mekanism.