73 - TOP PICK! Why I Still Keep My Job While Making $300k/Yr from My Side Hustle with Alex Lathery

🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨Join me, Nik (https://x.com/CoFoundersNik), as I sit down with Alex Lathery (https://x.com/AlexLathery), who’s built a $300,000/year digital agency, while still holding down his full-time job at Procter & Gamble! In this episode, we explore Alex's journey from a side hustle to a thriving business, why he decided to keep his 9-5 job, and how he manages to scale his agency while balancing work and family life.We also discuss the challenges of working with family, the power of Twitter for client acquisition, and Alex’s experiments with rank and rent SEO. If you've ever wondered whether you should quit your job for your side hustle, this episode is a must-listen.Questions this Episode Answers:How did Alex build a $300k/year agency while still employed full-time?Why hasn’t Alex quit his job at Procter & Gamble?How does rank and rent SEO work, and is it worth it?What’s it like working with family in a business?How can Twitter and referrals be powerful tools for growing a digital agency?__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or send me an email at [email protected] with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT___________________________This week we covered:00:00 Building a Side Hustle: Alex's Journey10:09 From Engineering to Entrepreneurship: The Transition19:46 Navigating Challenges: Sales Skills and Client Acquisition29:50 Scaling the Business: Strategies and Growth35:37 Balancing Act: Job Security vs. Entrepreneurial Freedom