EPISODE · Jun 24, 2025 · 13 MIN
#73: What I’m Not Doing to Market My Business This Summer
from Market This: The Marketing Podcast for Small Business Owners · host Lindsay Smith
Summer brings sunshine, chaos, and... two kids home full time. In this episode of Content Magic, I’m walking you through exactly how I’m keeping my marketing strategy light, flexible, and totally doable this summer.If you’re a small business owner wondering how to balance marketing and real life without burning out, this one’s for you.In this episode, I’m sharing:My “just enough” marketing plan for the summer monthsWhy I’m focusing on long-form content like podcasts and blog postsHow I batch my emails to feel like I have my life together (even when I don’t)Why I’m letting go of Instagram guilt—and what I’m doing insteadThe unexpected platform that’s giving me life right now (hint: Threads)A real-life reminder to adjust your strategy based on your actual lifePlus, I talk about:What I’m not doing (no TikTok, no big launches, no pressure)How I repurpose my “big idea” content into social media bitesThe importance of setting realistic expectations for your season of lifeWhether you’ve got toddlers or travel plans, this episode will help you simplify your marketing—without ghosting your audience or your business goals.CONNECT WITH ME! Instagram: @lindsaysmithcreativeThreads: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFreebie: No-Stress 30 Day Content PlannerIf You Liked This Episode:Leave a review (it helps more than you know!)Subscribe so you never miss a spicy takeShare this with a friend who’s learning to do content their own way!Show mixed and edited by: Cardinal StudioThis episode was mixed and edited by Cardinal Studio.
What this episode covers
Summer brings sunshine, chaos, and... two kids home full time. In this episode of Content Magic, I’m walking you through exactly how I’m keeping my marketing strategy light, flexible, and totally doable this summer. If you’re a small business owner wondering how to balance marketing and real life without burning out, this one’s for you. In this episode, I’m sharing: My “just enough” marketing plan for the summer monthsWhy I’m focusing on long-form content like podcasts and blog postsHow I bat...
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#73: What I’m Not Doing to Market My Business This Summer
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