73: What Sales Teams Need from Marketing (And Why Most Get It Wrong)

Are your marketing efforts helping sales close deals? On this episode, host Jenn Mancusi is joined by Colin Specter, SVP of Global Sales at Orum. Learn what sales teams actually need from marketing to hit their numbers, the biggest disconnects that kill pipeline, and how AI is changing what buyers expect from the entire sales and marketing process. If you want to know whether your marketing efforts are truly driving revenue or just looking good on paper, this conversation will give you the sales perspective you need. "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io