73. Why you should be doing screenings

In this episode of the What Now Podcast, Spencer and Zach discuss their morning supplement routines, the importance of marketing, and the effectiveness of in-person events, particularly screenings. They share insights from a recent successful event at Oktoberfest, emphasizing the value of generating high-quality leads and the lessons learned from past experiences. The conversation highlights the significance of community engagement and building relationships with potential clients. In this conversation, the speakers discuss various strategies for appointment booking, lead generation, and community engagement within chiropractic practices. They explore the importance of follow-up strategies, the effectiveness of in-house screenings, and the value of brand awareness in attracting new patients. The conversation also touches on creative lead generation tactics and marketing insights, including recommended readings for improving practice growth. Chapters 00:00 Morning Rituals and Supplements 04:19 The Importance of Marketing 08:40 Success at Oktoberfest 12:23 High-Quality Leads and Conversion 18:03 Lessons Learned from Past Events 22:26 Streamlining Appointment Booking and Follow-ups 25:01 The Importance of Lead Generation and Follow-up Strategies 27:18 In-House Screenings: A New Approach 29:41 Community Engagement and Brand Awareness 33:04 Creative Lead Generation Tactics 36:06 Marketing Insights and Recommended Reads Welcome to the What Now? Podcast! Join Dr. Zach Thompson and Dr. Spencer Dupre on their pathway to building a practice from the ground up. There are so many shows of “how to” or “this is what you should do,” but not very many describing what it is like week to week as it is happening. We hope that you enjoy this audio journal-esq documentation of our journey where we share wins, losses, lessons, and insights from our experiences. Follow us on the socials! Dr. Zach Thompson (@dr_zachthompson) | (@withinchiropractic) Dr. Spencer Dupre (@spencerdupre.dc) | (@empowerchirotx)