#73 - Winning SEO & Review Strategies for Law Firms in 2026 with Julia Hensel

In this episode of Sharp Strategies Sweet Success, I chat with Julia Hensel, who leads both Lexigate (a legal SEO agency) and RepSpert (a review removal company), about the evolving world of search and reputation for law firms. We talk about how firms can show up in both Google and AI tools like ChatGPT by doubling down on localized content, branded mentions, and directory consistency. Julia explains why the old-school SEO basics still matter—and how strategies like “linkless” branded mentions and AI-friendly site structure are shaping the next era of legal marketing. We also dig into the review side of the equation: why so many law firms get hit with unfair 1-star reviews, how RepSpert helps get them removed, and what it actually takes to build a sustainable review process inside your firm. If you’re an owner or in-house marketer trying to boost visibility and credibility in an increasingly AI-influenced landscape, this one’s packed with insights you can apply right away. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe