#730: The Power of Knowing Your Numbers & Running Profitable Ads

What if running your own Facebook ads could be the key to finally going full-time in your boutique? In this episode, I'm joined by Whitney Pope, founder of Lolo Viv and longtime Boutique Hub + Boutique Hub Black member. Whitney shares her inspiring journey from practicing law as a full-time attorney to building her boutique into a thriving career. She opens up about the challenges of balancing work, family, and a side hustle, the importance of batching and knowing your numbers, and why learning ads transformed her business. Whitney also breaks down the myths about Facebook ads, explains why licensed products matter, and shows how ads fuel everything from inventory planning to social media. Whether you're still side-hustling or ready to take the leap, this episode is full of practical strategies and encouragement for boutique owners.   Join The Boutique Hub Learn more about Boutique Hub Black   Whitney Pope & Lolo Viv Website: loloviv.com Facebook: facebook.com/lolovivboutique Instagram: @shoploloviv --- Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube