732. Measuring What Matters: The 3-Step System for Measuring Your Impact - Ginneh Baugh, Big Brothers Big Sisters of America

Big Brothers Big Sisters has been collecting data for 120 years. When an economist finally studied it, the case for support changed completely: young people who were mentored are 20% more likely to attend college and earn 15% more.Ginneh Baugh, Chief Impact Officer at Big Brothers Big Sisters of America, has spent two decades helping nonprofit leaders measure what actually matters. Her system is three steps — know your data, show it as a story, grow the movement around it. 🩵In this episode, you'll hear:Know: Why you don't need 25 data points — you need two you know inside and outShow: How to turn a stat into something a human can feel (1 in 3 kids lacks a mentor → in a classroom of 30, only 10 have someone in their corner)Grow: What happens when you take that story to funders, volunteers, and businesses — and why 85% of young adults are asking for a mentorYou'll walk away with a repeatable way to measure what matters, no matter the size of your team. 🩵Episode Highlights:(3:12) Ginneh's origin story: teachers, mentors, and one very clarifying IRS internship(5:52) The path to Big Brothers Big Sisters and a network hungry for data(7:56) Data maven meets storyteller: why the pairing cuts through(9:26) Step 1 — Know: two stats, inside and out(13:04) Step 2 — Show: falling in love with your data by getting curious first(16:12) The career confidence crisis and the rise of young adult mentoring(20:41) Step 3 — Grow: why the future of work won't be automated, it will be mentored(23:34) What happens when an economist studies your impact data(25:18) A playground in Nashville and a gift from MacKenzie Scott(28:44) One good thing: make it sweetEpisode Show Notes: www.weareforgood.com/episode/732Join us at The Spread!Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.Learn more and save your free spot today. //Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter