735: Cheat On The Test: The Simple Podcast Strategy Every Mortgage Broker Can Use - Coaching Call Q&A Ep. 22

You do not need to figure everything out from scratch. You can cheat on the test. This episode comes from a talk I gave during our spring BrokerTalks events last April-May. I break down how mortgage brokers can copy a simple podcast strategy that already works and use it to build relationships, create trust, and generate business. I also share the two-show strategy I would use today: interview episodes to grow your network and solo episodes to show your expertise. The best part is that you can batch the whole thing in one afternoon a month. You do not need a studio, a big team, or thousands of downloads. You need a clear title, a simple format, and the willingness to copy what works and put it into action. In this episode, I cover: How to Cheat on the Test - Stop trying to invent everything yourself and start copying strategies that have already proven to work. The Two-Show Strategy - Use interviews to grow your network and short solo episodes to build trust and demonstrate your expertise. Why Local Podcasts Work - A small, focused audience can be far more valuable than thousands of listeners who will never do business with you. How to Find Content Ideas - Use client questions, closed files, market changes, and stories from your sent folder. How to Launch Without Overcomplicating It - Pick a clear title, record several episodes in advance, and publish consistently. You do not need a brand-new strategy. Cheat on the test, copy what already works, make it relevant to your market, and start. Check out My Tech Stack  Follow me on Instagram: www.instagram.com/scottpeckford/ I Love Mortgage Brokering: www.ilovemortgagebrokering.com Find out more about BRX Mortgage: www.whybrx.com Subscribe to my email list, Peckford's Playbook: https://ilmb.activehosted.com/f/20 Join the Mortgage Mindset Daily: https://ilovemortgagebrokering.mykajabi.com/offers/VLZAr6vK/checkout Gamify your prospecting with the 10@10 App: https://brx10at10.com/join I Love Mortgage Brokering is in partnership with Ownwell. To see how top brokers are keeping clients engaged and generating leads from their database, visit ownwell.ca/scott.