736: How Nathan Morgan-French Built a $100M Mortgage Business With Facebook Ads

Nathan Morgan-French started his mortgage brokerage in January 2025.In less than two years, the company funded more than $120 million. In this episode, Nathan shares how he used Facebook ads, strong sales skills, and a simple operational model to grow quickly in the New Zealand mortgage market. What I like about Nathan’s approach is his focus. He has intentionally said no to other income streams so he can build one great mortgage business first. He also breaks down why most brokers struggle with online leads, how he improved conversion by completing the application on the first call, and what it takes to scale beyond being the person writing every loan. In this episode, we cover: Why Nathan Chose One Thing - Instead of adding insurance and other services, he stayed focused on building a great mortgage brokerage. How Facebook Ads Drove the Growth - Nathan shares how paid leads helped the business reach more than $100 million in volume. Why Sales Skills Matter - Online leads are colder than referrals, so brokers need to build trust and show competence quickly. The Change That Improved His Conversion - Nathan stopped sending clients away to complete a form and started finishing the application with them on the first call. How He Plans to Scale the Brokerage - The next stage is building the team, training brokers, and creating the operational support to handle more volume. Lead generation is only one part of the business. You also need the sales skills to convert the opportunity and the systems to deliver once the client says yes. To connect with Nathan, check out the links below: Instagram LinkedIn https://thegoodbroker.co.nz/ Follow me on Instagram: www.instagram.com/scottpeckford/ I Love Mortgage Brokering: www.ilovemortgagebrokering.com Find out more about BRX Mortgage: www.whybrx.com Subscribe to my email list, Peckford's Playbook Join the Mortgage Mindset Daily (Resumes on August 10, 2026) Gamify your prospecting with the 10@10 App I Love Mortgage Brokering is in partnership with Ownwell. To see how top brokers are keeping clients engaged and generating leads from their database, visit ownwell.ca/scott.