736: How Recruiting Differs From Human Resources With Katrina Kibben, Three Ears Media [K-Cup TripleShot]

Katrina Kibben is the CEO and Founder of Three Ears Media, a company of copywriters to support recruiters.  Three Ears offers team training, online courses, and writing services to translate best-in-class tactics into effective job postings that attract the right people and tell a company’s story. Before founding Three Ears Media, Katrina grew up traveling the world as an Army brat and has worked as a Social Media Ninja, technical copywriter, a CMO of marketing and the managing editor of a recruiting news site called recruitingdaily.com. They graduated from the Pennsylvania State University, Erie Campus in 2007 with a BA in communications.  WHAT YOU’LL LEARN ABOUT IN THIS EPISODE: If you want to listen to Katrina’s entire episode tune in to T4C episode #734