736: Outsource School: Crack the VA Code with Podcast Outreach, Lead Generation, and Implement Standard Operating Procedures for Predictable Online Income with Nate Hirsch

What this episode covers

Nathan Hirsch is a 30 year old entrepreneur that's been scaling businesses since 2009. Nathan's first business, Portlight, sold over $30 million in sales through Amazon. Nathan then co-founded FreeeUp.com with an initial $5,000 investment in 2015, scaled it to $12M per year in revenue, and it was acquired in 2019. https://www.youtube.com/watch?v=TeAI4RUdPU0 Hirsch also highlights SOP (Standard Operating Procedure) systems, including a video-based tool that allows easy updates and delegation without recreating entire tutorials. The approach ensures business operations can run independently of the owner, making the company scalable and sellable. He stresses accountability, cultural alignment, and personal discipline—entrepreneurs still need to engage in high-value tasks while delegating the rest. Hirsch shares strategies for organic marketing, structured time management, and productivity tools like Wordboard and Text Expander, which automate repetitive communication. The episode focuses on creating a business that is both self-sustaining and growth-oriented, reducing burnout while maximizing efficiency through systems and effective delegation. Quotes “If you don’t know what to do with a virtual assistant after the fact, it doesn’t do you much good. Cracking the VA Code teaches you interviewing, onboarding, training, and managing.” “Give your VAs ownership of the SOPs. Let them keep it updated. That’s how a business can run without you and be scalable.” “Focus on spending your time on things you’re best at. Don’t waste it becoming good at what you’re bad at.” “Organic marketing systems can run without you. VAs handle the bulk of research, outreach, and follow-up. You just show up for the critical touchpoints.” Resources Outsource School: Want Better Virtual Assistants? Connect with Nathan Hirsch on LinkedIn (Previous Appearances) 183: Scale, Build Your Team, and Outsource Remote Workers with Nathan Hirsch 696: Followers, Doers, and Experts: Delegate to Build the Right Team of Outsourced Employees with Freeeup Co-Founder Nathan Hirsch

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