#736 Sitting on a Gold Mine

I bet you didn't know that you're sitting on a gold mine. but according to my guest Mary Henderson, you are. As human beings. we experiences built over a lifetime, and those experiences are currency.   This is particularly true of former corporate executives who are exploring entrepreneurship.  The skills you build over your career   can be worth millions if you can systemize your knowledge, wisdom and skill set, transforming that into a solution   Too often, however these would-be entrepreneurs make the mistake of starting with the hunt for customers when they should be working through a four part process  of defining their brand, their process, creating digital assets and then their website and sales tools.    About Mary  Mary is an internationally recognized Personal Branding & Online Business Specialist. Mary helps Service Industry Experts systemize, digitalize and commercialize their knowledge, wisdom and skills into a scalable & profitable online business and a brand so they become an authority in their niche or industry.