738: Stop Waiting for Realtor Referrals: Build Your Own Lead Engine with Paul Washington

Most mortgage brokers are waiting for someone else to send them the client. Paul Washington wants brokers to get there first. In this episode, Paul shares how he uses podcast interviews, content, and simple outreach to build relationships and generate leads before they ever reach a realtor. In this episode, we cover: Why the Broker Should Get the Lead First - When you generate the lead, you control more of the relationship and can refer business out. The Podcast Coffee Meeting - Paul replaces traditional coffee meetings with interviews that create value for both sides. How One Interview Becomes Content - A single conversation can turn into multiple social clips that both people can share. Why Warm Audiences Convert Better - Paul tests content organically before putting ad dollars behind what is already working. How AI Helps With Better Questions - He uses AI to create questions designed to produce stronger, more engaging content. Stop relying only on other people to send you business.  Create content that brings leads to you first, then use those opportunities to build stronger referral relationships. To connect with Paul, check out the links below: The Realtor Outreach Scripts Explainer video on the podcast interview PartnerCast Method Step-by-Step Infographic https://paulwashingtonmortgageadvisor.com/ https://www.partnercastmethod.com/   For more inquiries, you can reach out to him on: [email protected] 347-724-1617 Follow me on Instagram: www.instagram.com/scottpeckford/ I Love Mortgage Brokering: www.ilovemortgagebrokering.com Find out more about BRX Mortgage: www.whybrx.com Subscribe to my email list, Peckford's Playbook Join the Mortgage Mindset Daily Gamify your prospecting with the 10@10 App I Love Mortgage Brokering is in partnership with Ownwell. To see how top brokers are keeping clients engaged and generating leads from their database, visit ownwell.ca/scott.