#74. 50% of Drinkers Prefer Going for Two: How ‘Coasting’ Is Changing the Way We Moderate

Send me a message 🤗The mid-strength Collective. How these 12 brands are coming together to help spread the word of this exciting new category with great potential but little exposure.ON THE SHOW0:00 Intro2:28 Why is mid-strength important?3:18 Why we are choosing to moderate4:55 Across the ages6:20 How we're moderating7:09 Coasting8:06 Going for two is the new going for one8:53 Why and when we're choosing mid-strength11:03 Work drinks12:52 The mid-strength challenge14:31 Do drinkers actually want mid-strength drinks?17:07 Mid-strength on pubs & bars19:25 What drinkers want from mid-strenghth21:57 Mid-strength ABVs25:10 The mid-strength collective brands  EPISODES MENTIONED #63 FAQ: What exactly are zebra striping and bookending (& do they work)?#56 What does ABV mean? (and how does it affect low/no drinks?)#21 Decem: From MasterChef finalist to 10% Spirit Distiller#46 Double Dutch mixers: supporting low/no drinkers & women in hospitality#34 Making a 6% red wine with founder Russell Lamb#16 Exploring light-spirits with Quarter Proof 12% spirits#41 Session Gin: A 25% gin for the modern drinkerTHE COLLECTIVEBrisk*DECEMDouble Dutch*Hayman’s*6PercentMaison Sassy*Quarter Proof*Session SpiritShandy Shack*McGuigan Wines*The Gentle WineSmall Beer*GET THE REPORT  ===🌱 Ready for real change in the way you drink? - https://www.lownodrinker.com/4weekreset===🗝️ Become a Vault member to get access to the moderation tools that actually help - https://mindfuldrinking.substack.com/s/the-vault===✏️ Come hang out with me on Substack - https://mindfuldrinking.substack.com/===❓ Take the Midlife Drinking Triggers Quiz - https://quiz.tryinteract.com/#/68dd33385bb4a20015996a13===*Some links are affiliate links. If you make a purchase, I may earn a commission that helps me keep the show going. Thank you.