EPISODE · Dec 17, 2025 · 44 MIN
74: Building a Short-Term Rental Portfolio Across Multiple Countries with Zac Willms
from The Brand & Market Podcast - Turning Airbnb Listings into Legacies
Are you wondering what’s possible for you as a short-term rental owner? In today’s episode, I’m talking with real estate investor and property manager Zac Willms. Zac shares his inspiring story from launching a highly-successful glamping resort in Canada to now managing multiple villas in Mexico. If you're ready to expand your short-term rental portfolio, get ready to be inspired by this episode!Time-stamps:Introducing Zac Willms (1:02)Zac’s start with living in and renting a duplex (3:07)A lucky start with zoning laws (4:56)Developing a glamping resort (6:58)What Grotto Getaway looks like today (10:53)The acquisition process of such a unique property (15:35)Transitioning the campsite into a luxury glamping resort (18:44)Short-Term Rental Acquisition Checklist (21:53)Strategies for boosting each unit (22:45)The finances of glamping (24:19)From Canada to Mexico (26:06)Managing villas with Zuna Stays (29:19)A typical day as a property manager (31:25)Zac’s differing roles between Canada and Mexico (33:41)Social media marketing strategy for growing your audience (36:23)How to be the best in your brand and market (42:33)Mentioned in This Episode:10% off your stay in Tulum with code BACKTOZUNAPARADISE: zunastays.comShort-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklistConnect with Zac:Grotto Getaway: grottogetaway.comZuna Stays: zunastays.comInstagram: instagram.com/zacwillmsConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.co
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74: Building a Short-Term Rental Portfolio Across Multiple Countries with Zac Willms
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