#74 Canadian eCommerce Crisis: U.S. Tariffs & De Minimis Explained (Emergency Episode)

⚡️ Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartnerUse code RECTIFIED for 15% off Encircled In this episode of Rectified Podcast, we’re having a conversation with Kristi Soomer, founder of the Canadian brand Encircled. We delve into the challenges her business faces due to recent changes in US tariff laws impacting Canadian businesses. Kristi discusses the significant impact of the tariff policy changes on her sales. The conversation also covers strategies to mitigate these challenges, including increased focus on Canadian sales and exploring US warehousing. Kristi shares insights into the complexities small businesses encounter and the importance of community support during difficult times. 00:00 Introduction and Special Episode Announcement00:23 Meet Kristi Soomer: Founder of Encircled01:37 The Story Behind Encircled03:11 From Management Consulting to Entrepreneurship05:38 Challenges Facing Canadian Businesses06:33 Impact of Tariff Changes on Encircled08:51 Navigating Compliance and Tariffs15:34 Strategies for Overcoming Business Hurdles17:43 Future Plans and Hopes for Encircled23:09 Support Canadian Businesses This Holiday SeasonEncircled’s Website: https://www.encircled.ca/Encircled on Instagram: https://www.instagram.com/encircled_/Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/