74. "CEO-branding" : pour qui, pourquoi, comment ? Par Sébastien Tortu

from Marketing Square : Les secrets Growth Marketing ⚡️ · host Caroline Mignaux

Réagir sur LinkedIn 📣 En BtoB comme BtoC, le CEO-branding (incarner sa marque via son CEO) est LA tendance du moment.Concrètement, c'est transformer votre CEO devient en "mascotte" de l'entreprise 🤭Évidemment, les bénéfices sont nombreux :- Réassurance- Confiance- Interaction- Storytelling- Preuve sociale- RéseautageDébat avec Sébastien Tortu, consultant spécialiste en Branding.Au programme :Quels sont les risques ?Quelles sont les pré-requis pour se lancer ?Comment se positionner ?Quelle ligne édito ?Comment trouver son rythme ?Dans cet épisode, découvrez si le CEO-branding est intéressant pour vous.Et quelles sont les étapes et pré-requis pour se lancer !▶ RessourcesLinkedin de Sebastien Le livre Ikigai de marque▶ Aller plus loin🌈 Connectons sur LinkedIn ‌🎥 Visionnez nos interviews sur Youtube🎙Soutenez le podcast ▬▬▬▬▬▬▬▬▬▬ Et soyez cité.e au prochain épisode !1. Suivez-le 🔔pour être notifié des prochains épisodes !2. Laissez-lui 5 étoiles ( ⭐⭐⭐⭐⭐) sur Apple Podcast (cliquez ici > Rédiger un avis) 🍎 Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Episode metadata supplied by the publisher feed · Published Dec 26, 2021

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74. "CEO-branding" : pour qui, pourquoi, comment ? Par Sébastien Tortu

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