74. Free Online Marketing for Nonprofits: Google Ad Grant vs. SEO

"Safer at Home" ordinances and social distancing guidelines have caused an increase in people searching online for ways to support the causes they care about most, so it's super important for your nonprofit to show up in Google results. This week on the Nonprofit Jenni Show, we talk about two ways to ensure new supporters can find you: the Google Ad Grant and Search Engine Optimization (SEO). After talking about SEO on the podcast last week, Jenni wanted to address some questions about the differences between the Google Ad Grant and SEO. She invites Grant Hensel, Founder and CEO of Nonprofit Megaphone, to answer common questions about how the Google Ad Grant works for nonprofits, including: --How can nonprofits use the Google Ad Grant to get donations, volunteers, and other types of support?--What components does a nonprofit website need before it makes sense to get the Google Ad Grant?--Does the Google Ad Grant impact your SEO, or vice versa? Jenni also gives a personal life update that impacts her work. Nonprofit Megaphone can help your nonprofit get the Google Ad Grant for free! They also offer support in managing the grant, creating Google Ads for your nonprofit, and targeting the right audiences with your ads. Visit nonprofitmegaphone.com and let them know you're a listener of the Nonprofit Jenni Show. Nonprofit Jenni offers resources to help improve your SEO so you can show up in search results without the Google Ad Grant. Try Jenni's Nonprofit SEO Mini-Course at nonprofitjenni.com/coursesandmore for a DIY approach. If you prefer one-on-one support, schedule a free half hour call with Jenni at nonprofitjenni.com/contact Nonprofit Jenni provides consulting services and coaching calls for nonprofits and social impact organizations seeking guidance in the areas of Marketing, Fundraising, Growth, and Starting Up. Visit nonprofitjenni.com to learn more. All information in the Nonprofit Jenni Show is very general in nature, and may not apply to your specific nonprofit organization. Please direct clarifying questions to Nonprofit Jenni by visiting nonprofitjenni.com. Produced by Wayfare Recording Co. Music by Emily Summers. ©2020 Nonprofit Jenni. All Rights Reserved.