EPISODE · Jun 15, 2026 · 30 MIN
#74: Kin’s Kwame Taylor-Hayford on specificity over scale
from Agency Business
Welcome to Agency Business.Kwame Taylor-Hayford, co-founder of Kin, joins Brian Wieser and Olivia Morley this week to discuss what it means to build an independent agency around specificity rather than scale.Kwame discusses how his global upbringing shaped his approach to advertising and design, and how Kin’s work sits at the intersection of innovation, culture and community. He explains why the agency is focused on helping brands become meaningful participants in communities — whether those communities are defined by demographics, interests or geography — through original ideas and intellectual property that can take many different forms.The Agency Business podcast is part of the Marketecture Media podcast network.Reach Out:Subscribe for free to the Agency Business newsletter.Interested in joining Agency Business as a guest? Submit a pitch.Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.
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#74: Kin’s Kwame Taylor-Hayford on specificity over scale
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