EPISODE · Jul 27, 2021 · 1H 2M
74: Peter Hayashida: University of California, Riverside
from RAISE Podcast
On this episode of the RAISE podcast, we have the privilege of learning from Peter Hayashida, Vice Chancellor of Advancement at the University of California Riverside and President of the UC Riverside Foundation. Peter grew up in a military family that moved from base to base, so he learned early on how to be adaptable, resilient, and to accept change as a natural part of life. But, as a result of all that bouncing around, he has invested in setting down his own deep roots. Peter has served long tenures at both UCLA and UC Riverside, and he has lots to say about the value of sticking it out, cultivating happiness right where you are, and becoming a deeply ingrained member of a university community. On this episode, Peter talks about how universities’ value propositions need to adapt in response to social changes; how the first time alums hear from the school after graduation it should be a message of “How are you feeling about UCR?” or “How can we help you?”; and how our alums expect to have a donor experience that’s much closer to Amazon’s intimate, personalized customer experience (and we’ve got a long way to go to catch up to Amazon). Peter points out that we are really good at starting up new things in the advancement world, but we are really bad at letting things go. Thank you, Peter, for sharing some of the amazing new things your team is doing (virtual reality goggles to give campus tours at remote alumni events!), as well as some of the things you’re letting go (mass email appeals).
What this episode covers
In this episode Brent sits down with Peter Hayashida. Peter is an experienced leader in higher education who has spent more than three decades in the University of California system. He served in a range of roles at UCLA for 19 years, most recently as assistant vice chancellor for external affairs. He was part of the team that oversaw Campaign UCLA, the largest university or college fundraising effort at the time, securing $3.053 billion in philanthropic support. Hayashida has served since 2009 as the president of the UCR Foundation and vice chancellor for university advancement at the University of California, Riverside. UCR is a comprehensive, minority-serving, Research I institution and a national vanguard in social mobility; more than half of students are first generation college graduates and a similar proportion are from low-income families. Under Hayashida’s leadership, UCR planned, launched, and completed the first comprehensive fundraising campaign in its history, surpassing its $300 million goal in 2020 and more than doubling the endowment. Hayashida served for five years on the Council for Advancement and Support of Education’s board of trustees and continues teaching and writing for CASE. He holds a bachelor’s degree from UCLA and a Master of Business Administration degree from California State University, Northridge.
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74: Peter Hayashida: University of California, Riverside
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