74- The press release: #1 PR tool

It may be a mystery tool for those who don’t know about it, but the press release is really very simple. At the agency, we write and send out press releases every day. It’s our number-one tool for sending news from our computer to select influencers and journalists. According to CISION’s annual study on the state of the media [The 2021 Global Comms Report], 78% of journalists want relevant press releases from brands and organizations. What is a press release good for? Informing Presenting basic information on a product or service Sharing facts and news Making the job easier for journalists and influencers A press release is not: a sales tool an advertisement a rave review a piece of creative writing When you’re ready to send your press release, it’s good to remember that: no one’s expecting it it’s best to avoid mentioning a season superlatives are useless and may even work against you The most important items to include are: the title of your press release the subject of your email (ideally 70 characters) basic, factual information A press release is a short, informative text. A single page of text (400-600 words) is generally enough to get the basic information across: Title First short paragraph: what it is, how it works, and what’s new about it Details, plus a quote from the designer or director Suggested retail price, where to buy it, images Company information Contact info for the resource person So! I hope I’ve convinced you how important the press release is! I hope you enjoyed this episode, and that this PR/marketing moment stimulates your creativity. Reach out to me so we can continue the conversation! Free consultation Join our mailing lists for useful updates: www.natapr.com. To learn more, visit: NATA PR Instagram NATA PR SCHOOL Instagram NATA PR FACEBOOK NATA PR LINKEDIN