74: The Spirit of Wine

In this special holiday edition we bring you a fascinating interview with Dr. Stephen Lloyd-Moffett, professor of Religious Studies at California Polytechnic State University. Stephen looks at the way in which passion for wine acts as a surrogate for religion. In this interview he discusses how wine is a vehicle for communication, creating a transcendent wine experience through your environment, why rituals communicate value, and using this beverage to create bonds. And if you love this topic, you can read more in the newly released The Spirit of Wine: Finding Religion in the Fruit of the Vine. Listen in to learn how religions studies can help us build our own vibrant communities and understand the world of wine. References: Hit the Bottle (podcast) Neuroscience and Marketing: How People Make Decisions (podcast) SIP Certified Stephen Lloyd-Moffett Tips for Hospitality and Marketing from SIP Certified The Spirit of Wine The Spirit of Wine | Facebook The Spirit of Wine | Instagram Get More Subscribe on Google Play, iHeartRADIO, iTunes, Spotify, Stitcher, TuneIn, or wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org.