#74 Why You Can't Scale Profitably Using Performance Marketing Alone - Faisal Siddiqui

We talk Brand positioning, Marketing strategy and Advertising effectiveness.How important is brand compared to performance marketing?We even delve into how to stretch your budget further by pooling production costs and creating a year's worth of ads in one go!How can challenger brands position themselves for profitable growth?How can you build a big brand on a small budget?How can you get the impact of a TV campaign for a fraction of the cost?What’s the biggest mistake small companies make with their marketing?A board level strategist for Fortune 10s, startups and nonprofits, Faisal Siddiqui is on a mission to make brand marketing more accountable and effective for all.A specialist in developing positioning strategies that perform he has over a decade of experience leading large-scale engagements in over 15 countries around the world.Faisal’s clients include Royal Dutch Shell, ABB Formula E Racing, Waze, Al Jazeera Media Network, Turkish Airlines, Addiko, Samsung, Anglo American, Orange France-Telecom and Mubadala, the sovereign wealth fund of the UAE.Providing a global perspective on brand building, he has co-authored white papers with David Aaker, guest lectured on brand strategy at York University and has been quoted in the BBC, Marketing Magazine and American Marketplace, among others.Website: https://creativebusinesscompany.com/Twitter: @faisaldontbuntLinkedIn: https://www.linkedin.com/in/faisal siddiqui/