740. CrossFit's Future & What Affiliates Need to Know | Austin Malleolo

In this episode, Austin Malleolo offers an inside look at the future of CrossFit, revealing key updates and strategies from CrossFit HQ. From new growth initiatives and brand protection to affiliate support and real estate partnerships, this episode dives deep into what’s next for the CrossFit community. -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools -- Unlock the Power of Your Fitness Business with PushPress https://www.pushpress.com/ -- 0:00 - Introduction 0:37 - Welcoming Austin Malleolo 3:12 - State of CrossFit Affiliates at the 2024 Games 3:43 - Discussing the Affiliate Price Increase 5:02 - CrossFit’s Strategy for Affiliate Support and Growth 5:26 - Protection of the CrossFit Brand and IP Theft 10:12 - Growth of the CrossFit Brand: SEO and Marketing Strategies 13:34 - Results from the New SEO Strategy: A 40% Increase in Leads 15:29 - Plans for Local Ad Support for Affiliates 18:06 - Marketing Toolkit and New Resources for Affiliates 22:00 - Real Estate Partnerships to Support Affiliates 27:01 - Improving Affiliate Communication and Engagement 29:03 - Rethinking the Affiliate Life Cycle and Role Designation 35:29 - Feedback on Affiliate Communication Strategies 40:14 - Austin Malleolo on Personal Fitness and Sustainable Training 42:02 - Advice for Coaches on Programming and Member Engagement 44:50 - Encouraging Gym Community Engagement and Retention Strategies