#746: How Knowing Your Customer Starts With Knowing Yourself

In this episode, Ashley sits down with Kristi Briceno (Mom Buns and Ruffles) for a conversation that's equal parts deeply personal and highly tactical. Kristi shares her journey from nursing to photography to direct sales, the moment her company shut down with almost no notice. But the story doesn't stop there. Kristi breaks down how she pivoted into owning her own boutique, how she finally got clear on who her customer is, and what it looks like to keep showing up when life feels heavy. You'll learn: The moment she realized: "My customer is me." How Kristi rebuilt income quickly after her company closed without warning The mindset shift that helps you move when life feels heavy How community + accountability accelerate growth Simple photo/posing rules that instantly make you look better on camera (angles, triangles, weight shift, light, and merchandising the full look) Join The Boutique Hub Retail Bootcamp Kristi Briceno & Mom Buns and Ruffles Website: mombunsandruffles.com Instagram: @mombunsandruffles Facebook: @MomBunsandRuffles National Domestic Violence Hotline: 1800-799-7233 ____________________________ Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

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This episode is 45 minutes long.

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This episode was published on January 13, 2026.

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