748: Identity and the Freshers’ Fair

30 years ago, The Freshers’ Fair felt like a seething cauldron of possibility. It was my first week at university and all the clubs, cliques and societies were vying for my attention. But the other thing I remember – my clearest memory actually – is the huge stalls selling posters. Hundreds of cheaply printed, mass produced images of bands, movies and memes. But of course, they weren't really selling posters ... they were selling identity, signalling and status. And we – 18 years old – were the perfect audience. Episode home: https://StoriesMeanBusiness.com/podcast/747:-Identity-and-the-Freshers-Fair