#75 Behind the Scenes of Equity Crowdfunding with tbh (+ Popadelics)

A few weeks back, we talked about Angel Investing 101 on the show, and equity crowdfunding got a brief shoutout. I was super curious on the topic and thought who better to talk about equity crowdfunding than someone in the process right now! Today we’re joined by Elena Guberman, co-CEO of tbh, a brand focused on reimagining nostalgic snacks. Their first product is a better for you, better for the planet, plant-based version of Nutella - with no palm oil, 50% less sugar, and 3x the protein! tbh was co-founded by someone you may know - Stranger Things actor and entrepreneur, Noah Schnapp.Listen in as Elena shares about:The details on their current equity crowdfunding raise on Republic (that as of our recording date has blown past it’s $25,000 goal with over $450,000 raised from over 550 investors)Why they chose equity crowdfundingWhat it’s like getting set up on an equity crowdfunding platform as far as the due diligence process and Elena’s launch prep tipsHow they are using the campaign to educate Gen Z consumers about investing and why keeping the minimum investment at $50 was important (as a side note, Elena will mention that over 70% of campaign investors invested less than $250 - so cool!)The story behind their Nosh award-winning collaboration with Chubby Snacks and why collaborations are part of the thh strategyWhat’s it like to have a celebrity co-founderAnd more!And, stay tuned at the end for a bonus segment - today featuring Startup CPG Shelfie Award winner, Popadelics - Elena and I will share our reviews mid-episode and then at the end of the episode (41:55), you can catch a mini-interview (25:53) with Popadelics’ founder, Marilyn, to learn more!Episode Links:tbh website & @snacktbh on IG & TikTokElena’s LinkedIntbh Republic campaign pageElena's article "tbh raised over $700k on Republic: Here's What I Learned"Article mentioned by Elena: “How to Rock a Republic Campaign” by Courtney at AKUABrands & companies mentioned: Chubby Snacks, Rhythm Superfoods, TERRA, Rodeo CPGPopadelics Links: Popadelics website & IG @popadelicsMarilyn’s LinkedInShow Links:Join the Startup CPG Slack community (10K+ members and growing!)Follow @startupcpgVisit host Jessi's Linkedin or websiteQuestions or comments about the episode? Email Jessi at [email protected]