75. Brompton CEO, Will Butler-Adams

Will Butler-Adams joined legendary folding bike manufacturer Brompton Bicycles aged 28 after a meeting with the chairman on a coach, he became managing director/CEO five years later in 2008 and is still running the still-growing show 15 years on. In Anthony's final episode on the podcast, he and James sit down with Butler-Adams to discuss innovation, e-bikes and cycling politics.Interview begins at 6m40scyclist.co.ukDid you know Cyclist is also a stunning monthly magazine? And if you subscribe now you'll receive a FREE Sportful Hot Pack Easylight Gilet worth £75!Subscribe here: store.cyclist.co.uk/cycpod_________This episode is brought to you by GCN+, the home of live bike racing. Right now a 12 month subscription is less than half the price of a monthly subscription, and all our UK listeners can get a further 15% off that by visiting gcn.eu/cyclist15_________This episode is also supported by H.V.M.N, the creators of Ketone-IQ.We hear a lot about ketones in the pro peloton, but what are they?According to the experts H.V.M.N, ketones are a natural source of fuel for your body. When stored carbs are depleted, your body starts to convert fat into ketones. Studies show that ketones are 28% more efficient than glucose, making them a super-efficient fuel source for the brain and the body.These benefits led H.V.M.N to create Ketone-IQ: a drinkable ketone designed to support energy, focus and endurance.Developed alongside the U.S. military, Ketone-IQ is one of the most powerful ketone supplements on the market. It’s designed to elevate your ketone levels for up to 4 hours – much longer than other products. Plus, it’s vegan, caffeine free, and compliant with the World Anti-Doping Agency’s guidelines. That’s a major win for athletes.Ketone-IQ Shots are the best way to get your ketones on the go. They’re portable, convenient, and fit perfectly in your pocket during a ride or a race.You can save 20% on Ketone-IQ using the promo code CYCLIST at https://hvmn.com/CYCLIST?To learn more about achieving your ultimate metabolic potential, subscribe to H.V.M.N’s podcast “Health Via Modern Nutrition with Dr. Latt Mansor” on iTunes, Spotify, and YouTube. See hvmn.com for more detailsClick here for more on the Cyclist Magazine PodcastClick here to subscribe to Cyclist Magazine now Hosted on Acast. See acast.com/privacy for more information.