75. Do you have a lead problem or a booking problem? with Tom Chelednick

This week’s topic is "Do you have a lead problem or a booking problem" and in this episode we are sitting down with Tom, the North America Associate Director of Vendor Engagement with The Knot Worldwide. We talk about - > Leads vs bookings> The perfect storm of economy, wedding reset, and shifts in industry> How to properly track your data> Different types of leads> How to audit your first lead reply> The Knot's top 10 ways to market to Gen Z> How to get the parent's involved> The magic formula> The Knot's lead summary sheet Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here’s the list… Facts not feelings, start tracking your basic data.Download the lead summary sheet and follow the email formula.Schedule a time to talk to Tom, his expertise is top notch and he truly wants to help your business grow.Book an appointment to chat with Tom:https://calendly.com/tchelednikPhone: 772 475 [email protected] in every Tuesday morning for NEW episodes, dropping at 7AM. For BTS between episodes: follow us on Instagram: @theweddingsassholesRate, Review, Follow and Share this episode with a friend! Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at [email protected]