#75 – From the Trenches: Copier-to-MSP Scale, AI Ops & Family-Business Leadership (Jocelyn Gorman – DSI)

In #75 of From the Trenches on the BMK Vision Podcast, Josh Peterson talks with Jocelyn Gorman (President, DSI) about building an MSP inside a copier-dealer ecosystem—and why the real advantage isn’t the client list, it’s credibility, infrastructure, and a willingness to take smart risks.    They cover the “big contract first” origin story, why large accounts can fund growth without delivering profitability, how sales teams must evolve from generalists to specialists, and how Jocelyn is using Lean Six Sigma + practical AI to reduce admin work and focus the team on higher-value outcomes.   Guest: Jocelyn Gorman (DSI)  Company site: https://www.dsinm.com  Guest LinkedIn: https://www.linkedin.com/in/jocelyn-gorman-09b47422    Explore Vision: https://beringmckinley.com/vision Apply to be a guest: https://beringmckinley.com/blog#speaker-form YouTube: https://www.youtube.com/@beringmckinleyvision?sub_confirmation=1