75: How Bonjoro Doubled Trial Conversions with Personalized Video

As Head of Growth, Casey shared how Bonjoro approached one key metric in particular: trial conversions. A software app for sending personalized video emails to onboard new customers and clients, Bonjoro took a page out of their own playbook by using perso

An episode of the Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle. podcast, hosted by Databox, titled "75: How Bonjoro Doubled Trial Conversions with Personalized Video" was published on February 12, 2021 and runs 23 minutes.

February 12, 2021 ·23m · Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.

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Summary

As Head of Growth, Casey shared how Bonjoro approached one key metric in particular: trial conversions. A software app for sending personalized video emails to onboard new customers and clients, Bonjoro took a page out of their own playbook by using personalized onboarding videos to boost trial user engagement early on.

Episode Description

As Head of Growth, Casey shared how Bonjoro approached one key metric in particular: trial conversions. A software app for sending personalized video emails to onboard new customers and clients, Bonjoro took a page out of their own playbook by using personalized onboarding videos to boost trial user engagement early on.

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