#75 - How Salesforce+ redefines B2B content with Leandro Perez, VP & CMO, APAC at Salesforce

Salesforce+ is the new Netflix-style B2B content platform from Salesforce. It hosts high-quality, full length episodes, and redefines how B2B content has ever been thought of before. On this FINITE Podcast episode, we got the inside scoop as to why it has been made and how, with the VP and CMO, APAC at Salesforce, Leandro Perez. Leandro shares his thoughts on the importance of production quality, the use of other platforms like YouTube, and the future of B2B content. ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.---To apply to join the FINITE community, head to finite.community