EPISODE · Jul 15, 2025 · 16 MIN
#75: Instagram Kinda Sucks. Now What?
from Market This: The Marketing Podcast for Small Business Owners · host Lindsay Smith
Instagram just isn't performing the way it used to. Between the disappearing reach, the pressure to show up constantly, and the algorithm lottery, a lot of small business owners are wondering if it’s even worth it anymore.And this Thread from Eman Copy Co is what started this whole discussion! In this episode, I’m sharing:Why engagement is down (even for accounts with 100k+ followers)The emotional rollercoaster of being over Instagram even when you used to love itWhat’s actually working in marketing right nowHow to make your business less dependent on any one platformMy favorite alternatives: email marketing, websites, and (surprise!) in-person networkingIf your content is starting to feel like shouting into the void, this episode is your permission slip to shift your strategy without burning it all down.CONNECT WITH ME! Instagram: @lindsaysmithcreativeThreads: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFreebie: No-Stress 30 Day Content PlannerIf You Liked This Episode:Leave a review (it helps more than you know!)Subscribe so you never miss a spicy takeShow mixed and edited by: Cardinal StudioThis episode was mixed and edited by Cardinal Studio.
What this episode covers
Instagram just isn't performing the way it used to. Between the disappearing reach, the pressure to show up constantly, and the algorithm lottery, a lot of small business owners are wondering if it’s even worth it anymore. And this Thread from Eman Copy Co is what started this whole discussion! In this episode, I’m sharing: Why engagement is down (even for accounts with 100k+ followers)The emotional rollercoaster of being over Instagram even when you used to love itWhat’s actually...
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#75: Instagram Kinda Sucks. Now What?
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