75. James Farrin, GrowPath & The Law Offices of James Scott Farrin — Efficiency as a Calling Card and Getting Tech to Work for You

James Farrin runs The Law Offices of James Scott Farrin, North Carolina's most preeminent personal injury firm, which has recovered more than a billion dollars for over 50,000 clients. If you’ve been to North Carolina, chances are, you’ve seen a James Farrin TV ad. He’s also the Founder and CEO of GrowPath, a company that creates case management and client intake software for plaintiff firms like theirs. Farrin has grown his practice from just a few employees to over 200. He’s done that by eliminating inefficiencies at every level. His other business, GrowPath, is a direct response to bottlenecks and stumbling blocks his firm has dealt with. We sat down to discuss TV strategy, direct mail, and all the ways you can streamline your business.