75% of “clean” power isn’t clean

Three decisions shaping climate CEOs right now: where to build, how to build confidence, and what to fix first.Speed vs purity - 30% of data centers going behind-the-meter, often gas-powered; permitting speed and time-to-power are dominating carbon goalsGeography arbitrage - red states with faster permitting winning deployment; “Whole Foods per capita” matters less than interconnection timelinesConfidence loop - most CEOs over-index on “the gap”; tracking “the gain” builds repeatable confidence and better executionEvidence over narrative - “we did” compounds trust internally and with investors; institutionalize monthly gain reviews tied to revenue and traction metricsConstraint focus - identify the single bottleneck that breaks if demand doubles; apply urgency to the system, not emotional volatility in leadership--Work with me (EFI)Private CEO group (capped at 50) for climate tech founders navigating capital, strategy, and scale. entrepreneursforimpact.comNewsletter (Climate CEOs)Read by 40,000 climate operators and investors annually. entrepreneursforimpact.substack.comLeave a reviewIf you got value, take 30 seconds and do the community a favor. It helps push more capital and talent toward scalable climate solutions.