#75 - Podcast Like a Boss

Paul Jarvis and Jason Zook of Invisible Office Hours are joining us today to talk all about podcasts and how they've shaped our businesses, content, and communities. Topics discussed in this episode: -How we got into podcasting (4:35) -How podcasting shapes how we share content, and how we develop that strategy (8:48) -Podcasting as content marketing (10:49) -Writing vs. podcasting (17:44) -How podcasting supplements a business: Creating a map (21:28) -Giving your audience a different way to consume content and connect (22:34) -Making money through a podcast and how it affects business (33:34) -Podcasting when you don't have a top-charts audience (talking specific numbers) (43:43) -Creating a community (49:46) -How to get into podcasting and where to start (56:26)