75. Rachel Fox - Generating Leads with Traditional Media

“There’s always that client that wants that billboard on their drive home that they can see everyday…At the end of the day, people have to remember it is about your target audience.” On this week’s episode Maria chats with legal marketing expert Rachel Fox. They discuss reaching your target audience, how long it takes to see results, running a tv ad and how often you should change your billboard. Highlights 02:59 Your target audience 09:40 TV advertising 28:29 ROI Guest Rachel Fox is the president of Noy Media Group, a legal marketing agency. Noy Media Group has helped dozens of law firms market successfully. From producing TV commercials, radio ads, and billboards to social media and PPC. You can get in touch with Rachel at https://noymediagroup.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok