75. Team Canny Discussion: The Influencer Industry, The Quest for Authenticity on Social Media, by Emily Hund

Kiki and Emma return to co-host with Yo – yay – to talk about The Influencer Industry by Emily Hund, so we get a multi-generational perspective about the book. Together we explore some of the risks and benefits of being an influencer plus we talk some recent scandals. Emma brings a particular perspective as a book IG influencer. We hope you’ll enjoy the listen! The 3 Episode "Take Aways": There can be a downside when influencers monetize their brand which can lead to loss of authenticity and becoming more “corporatized”. “Making tons of money” as a new influencer may be an illusion for most. We can learn from Millennials and Gen Zers when it comes to shaking off negative comments – they can helps us growing a thicker skin.   As mentioned in the episode: The Influencer Industry by Emily Hund Emma’s Book IG: @leatherboundgremlin Books Recommendation: @schizophrenicreads (Nathan Shuherk) Vanderpump Rules (Scandavol) on Bravo/You Tube TV Ep 57 “Lashlighting” – Authenticity in Internet Culture Black Pink Girl Group   Ways to reach us: Our website: www.girltaketheleadpod.com  You can send a message or voicemail there. We’d love to hear from you! email: [email protected] (Emma) [email protected] (Kiki)  [email protected] (Yo) FB group: Girl, Take the Lead https://www.facebook.com/groups/272025931481748/?ref=share IG: yocanny (Yo) leatherboundgremlin (Emma) keeks.ters (Kiki) LinkedIn: https://www.linkedin.com/in/yocanny/ https://www.linkedin.com/in/emmacanny/ https://www.linkedin.com/in/kikicanny/