75. The Magic Sales Call Question That Will Double Your Conversion Rates

One simple sentence can determine whether or not someone buys from you.   If you've ever sent a proposal and had a lead ghost you, or gotten objections you didn't see coming, this episode is your answer to what went wrong.   Forget everything you think you know about selling. It's not about being the most aggressive, confident, or pushy person in the room—it's about becoming a better listener.    In this episode, we're breaking down the science behind what *really* makes people buy, and why your clients care more about feeling heard than they do about your price tag.    You'll discover the underrated sales call step that's missing from most entrepreneurs' processes, tactical listening strategies that increase conversions, and the one magic question that prevents miscommunication before it costs you clients.   Click play to learn: Why listening is the #1 skill you need to be successful in sales The surprising research on what really makes people buy (it’s not your expertise or your pricing) How to make your clients feel seen and heard throughout the buying process The crucial sales call step most entrepreneurs skip that’s costing you conversions—and how to fix it   Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!    Book a free Clarity Call   Join the next round of Sales Liberation   Say hi on Instagram or tag @saleswithmeg   Join our email community   Full show notes and links from this episode   If you enjoyed this episode, you might also like: How to Overcome Your Resistance to Selling—Once And For All 3 Invisible Reasons Clients Aren't Signing Your Proposals (+ How to Fix It!) How to Effectively Sell Your Services in the Age of AI: 5 Things Successful Entrepreneurs Are Doing Differently in 2025 Future-Proof Your Online Business: How to Survive & Thrive in a Rapidly Changing Market