#75 - The New Rules of Higher Ed Content Marketing for Gen Z: Insights from Dr. Meghan Grace

My guest today is Dr. Meghan Grace, a generational expert, researcher, speaker, consultant, and podcast host. Meghan has spent a decade studying what shapes generations and makes them tick. She is the co-author of multiple books on Generation Z, including "Generation Z Goes to College."In this episode, Meghan discusses strategies for creating content that resonates with Gen Z audiences in higher education marketing. She shares insights on Gen Z's skepticism of institutions, their content preferences, and effective approaches for colleges to connect with this generation.Key Takeaways:Gen Z's skepticism of higher education stems from informed consumerism and a desire for worthwhile investments of time and moneyShort-form, personalized, and authentic content tends to resonate most with Gen Z audiencesContent should showcase real student experiences and impact rather than focusing solely on institutional achievementsEpisodic content and "day in the life" videos can effectively engage prospective studentsColleges should create content that bridges multiple audience segments, including current students, prospective students, and alumniHigh-production commercials may resonate more with alumni than prospective studentsUser-generated and authentic "man on the street" style content can be highly effective for connecting with Gen ZResources mentioned:The Campus of Tomorrow (article)- https://ologie.com/full-circle/2021/08/the-campus-of-tomorrow/Dr. Meghan’s book: “Generation Z Goes to College” - https://amzn.to/4eoOCrGConnect With Meghan:Website: https://www.meghanmgrace.com/LinkedIn: https://www.linkedin.com/in/meghanmgrace/Instagram: https://www.instagram.com/meghanmgraceConnect With John:LinkedIn: https://www.linkedin.com/in/johnazoniWebsite: https://unveild.tvNewsletter: https://unveild.tv/newsletter