EPISODE · Feb 24, 2026 · 49 MIN
#75 Tiffanie Barriere: Why the Best Bartenders Tell Stories
from Serves You Right · host Andrew Roy
The modern bar industry is not only about drinks.It is also about identity, storytelling, cultural leverage, and the power of hospitality in a divided world. If you think the low-alcohol trend means drinking is dying, if you think cocktails are about specs and ratios, or if you believe brand ambassadorship is the only way up, you may be operating with outdated assumptions. In this episode, Tiffanie Barriere, known as The Drinking Coach, explains why bartenders are cultural vessels, why storytelling beats technique alone, and why the future of drinking belongs to those who understand ritual, representation, and creative ownership.Expect to learn:Why bartenders became more powerful after COVID, not lessThe real reason she rejected brand ambassadorshipHow to build a cocktail from five adjectives instead of specsWhat most competitors get wrong when presenting drinksWhy the “low and no” trend may just be a temporary cycleWhat it's like running the best airport bar in the worldLinks:Tiffanie Barriere on InstagramTiffanie's WebsiteBerriere CollectiveTales of the Cocktail Award Winners 2023Service starts now.Follow the show: Spotify, Apple Podcasts, YouTubeI talk mostly to people in and around the service industry space. I'm looking to hear from the people I wish I could have talked to when I was coming up in restaurants. Said another way: I am trying to make sense of this wild, beautiful mess of a life, and help others that are feeling similarly confused and/or lost. Check out the Podcast Website Here and get in touch with me!Classic Episodes You May Like:#22:Doug Frost MW MS#23:Jeffrey Morgenthaler#31:ET: Entrepreneur (and creator of Surfer on Acid)#38:Aaron Goldfarb Hunting for Ancient Booze#39:Edward Slingerland's Masterful work on Intoxication#46:Andrew Hurley of Vegas.Wine#64:Chris Tunstall of A Bar AboveAs always, I’m just here taking notes, trying to figure out what it all means.Cheers
What this episode covers
The modern bar industry is not only about drinks.It is also about identity, storytelling, cultural leverage, and the power of hospitality in a divided world. If you think the low-alcohol trend means drinking is dying, if you think cocktails are about specs and ratios, or if you believe brand ambassadorship is the only way up, you may be operating with outdated assumptions. In this episode, Tiffanie Barriere, known as The Drinking Coach, explains why bartenders are cultural vessels, why storytelling beats technique alone, and why the future of drinking belongs to those who understand ritual, representation, and creative ownership.Expect to learn:Why bartenders became more powerful after COVID, not lessThe real reason she rejected brand ambassadorshipHow to build a cocktail from five adjectives instead of specsWhat most competitors get wrong when presenting drinksWhy the “low and no” trend may just be a temporary cycleWhat it's like running the best airport bar in the worldLinks:Tiffanie Barriere on InstagramTiffanie's WebsiteBerriere CollectiveTales of the Cocktail Award Winners 2023Service starts now.Follow the show: Spotify, Apple Podcasts, YouTubeI talk mostly to people in and around the service industry space. I'm looking to hear from the people I wish I could have talked to when I was coming up in restaurants. Said another way: I am trying to make sense of this wild, beautiful mess of a life, and help others that are feeling similarly confused and/or lost. Check out the Podcast Website Here and get in touch with me!Classic Episodes You May Like:#22:Doug Frost MW MS#23:Jeffrey Morgenthaler#31:ET: Entrepreneur (and creator of Surfer on Acid)#38:Aaron Goldfarb Hunting for Ancient Booze#39:Edward Slingerland's Masterful work on Intoxication#46:Andrew Hurley of Vegas.Wine#64:Chris Tunstall of A Bar AboveAs always, I’m just here taking notes, trying to figure out what it all means.Cheers
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#75 Tiffanie Barriere: Why the Best Bartenders Tell Stories
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