#75 - Two is better than one: Insights on the Brink & The Consumer Insights Revolution

Brett Townsend, co-author of Insights on the Brink and SVP at Quester, compares and contrasts his own book with The Connected Insights Revolution and discusses how, together, both offer a blueprint for insights professionals to transition from a project management role to a strategic advisor role and how to focus more on the fun parts of insights such as storytelling and customer empathy. Check out both books:  Insights on the Brink: https://tinyurl.com/mtwt3fyj The Consumer Insights Revolution: https://tinyurl.com/3jxeustu See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.