75. Unlocking the Secrets of Scent: The Hidden Power You Never Knew Existed with Dr. Rachel Herz

Forget what you learned in elementary school about the five senses. Scent, the often-overlooked sense, isn't just an afterthought; it's the unsung hero intricately tied to every facet of our existence. Our sense of smell is not only responsible for triggering cherished memories, but also holds keys to our well-being, the pleasures of taste, the promise of longevity and even the art of seduction.   Whitney's guest today is neuroscientist Dr. Rachel Herz, a world-leading expert on the psychological science of smell. She's been actively conducting research and teaching on the senses, emotion, perception, motivated behavior and cognition since 1990. Dr. Herz is a TED speaker and published author, including her most recent book: Why You Eat What You Eat.   Here's what to look forward to in today's episode The surprising truth that the connection between smell and memory is primarily emotional. Scents provide a more emotionally intense and rich memory. Your sense of smell is involved in every aspect of your life. How you can purposely create a scent memory. Want to be healthier in terms of your diet? Smelling a scent connected to healthy food is going to remind you of those intentions. Link between taste and smell. Discover the link between the sense of smell and life longevity Exercise your nose? Yep! Learn how. What can women be asking themselves more? When you come across a scent that you really react to positively or negatively, question why you have that response. Why do you love/hate it? Is it connected with a memory from your life?   Dr. Herz and I would love to know what you connected with from today's episode - share a scent memory with us or an a-ha you took away. Share today's episode on Instagram and be sure to tag me - @‌Whitneywoman!   NEXT SEASON TO SHIFT MASTERMIND BEGINS SEPTEMBER 27, 2023! BE IN THE ROOM.   Connect with Whitney: Instagram l Website l Season to Shift Mastermind l Electric Ideas Podcast   Connect with Dr. Rachel Herz: Website l Twitter l Recent Books: The Scent of Desire and  Why You Eat What You Eat