75. Verònica Fuerte, Hey - Being A Woman In A Male-Dominated Industry, Client Outreach & more

Verònica is a designer, illustrator, international speaker and creative director from Barcelona. After graduating from Elisava and Eina, she gained experience in several design studios.   In 2007 she founded Hey, which has grown steadily since achieving worldwide recognition. Verònica believes in a multidisciplinary and broad approach to design; she enjoys limitless creativity, bold language, and a forward-thinking perspective on what they do and how they create.   This was a wide-ranging conversation with a woman that made her way into a male-dominated industry, like the creative industry. Veronica shared her beginnings, from starting her solo studio from her apartment in Barcelona to now managing a team of several designers working for clients and brands across the globe.   She shared the tactics she used to grow her client base while creating a strong visual identity that helped Hey Studio stand out in the crowd of creative studios out there.  Veronica also shared the journey of one of her self-initiated projects Hey Shop which started as an online shop to sell posters to being a retail store in the heart of Barcelona selling all kinds of amazing products. See entire show notes at martinaflor.com/podcast